Sunday, November 3, 2024
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Lifestyle v. Amazon Cross-Border Marketing Dispute


Supreme Court of United Kingdom: While considering the instant appeal revolving around the application of European Union and UK trademark law to the cross-border marketing and sale of goods on the internet, wherein it was alleged that Amazon infringed Lifestyle’s EU/UK trademarks by advertising and offering the sale of US branded goods on its USA website, thereby “targeting” consumers in the UK/EU; the Bench of Lord Hodge (Deputy President), Lord Briggs*, Lord Hamblen, Lord Burrows, Lord Kitchin*, unanimously dismissed Amazon’s appeal and held that Amazon targeted consumers in the…



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